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Inbound Marketing er en variant av innholdsmarkedsføring (content marketing) der du får kunden til å komme til deg, i stedet for at du selv maser på kunden.
Tiltrekning

Fremmede

  • Blogg
  • Nøkkelord
  • Sosial publisering
Overbevisning

Besøkende

  • Skjemaer
  • Handlinger
  • Landingssider
salg

Potensielle

  • CRM
  • E-post
  • Arbeidsflyt
Glede

Kunder/Ambassadører

  • Undersøkelser
  • Smart innhold
  • Sosial overvåking
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